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What actually is RGM? Before we describe the success factors of Revenue Growth Management (RGM) we have to clear up a few misunderstandings: RGM is not the same as NRM (Net Revenue Management). NRM aims to optimise a company’s net

Over the years, non-performing conditions grow and widen the gap between gross and net-net prices. Less and less of the price increases end up in the net-net price or one has to start with astronomical price increases. The high conditions