Sales and Marketing Excellence

We develop go-to-market strategies to bridge between a company’s strategy and the exceptional shopper experiences.

VALUE INSIGHTS

We examine the entire value chain and identify all value creation drivers.

We explore ways you can go beyond price to offer more value.

COMMERCIAL STRATEGY

We develop a vision for the future and sharpen the value proposition for buyers and retailers.

We focus products and teams on growth segments and quantify everything in a business plan.

GO-TO-MARKET MODELS​

We develop tailor-made concepts for customer groups and retailers to

  • find the right brand,
  • the right pack size
  • at the right price and
  • in the right distribution channels

for every purchase occasion.

CUSTOMER PLANNING

For your key customers, we design and implement strategic business plans and a transformational roadmap.

We develop an investment mindset, connect investments with business values and track the payback.

SELL VALUES

We create convincing selling stories focusing on customer-relevant benefits.

We help to emerge from difficult customer negotiations as winners.

We design processes that deliver value.