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Shoppers buy in different need states and channels.
We identify their respec-tive price willingness, their motives and the total value of the holistic product offering to the buyers.
We use advanced analytics and specific market research.
We assess the compe-tencies of brands in a price change process.
We look at key dimensions such as perceived benefits, relative sales prices, relative competitive strength and market attractiveness.
We assist in developing values and in using and enforcing them with price increases.
We use price increases smartly to develop pay-for-performance shares in trade spends, lower net growth of trade spends and smart control of market prices.
We derive credible optimal shelf prices and promotion prices from data and facts.
We support you in being perceived as a credible and preferred partner in value creation issues.
We reduce price risk within global key accounts through smart concepts.
We make you fit for profitable growth with global retailers.
We design and accompany the transformation along with a key account specific roadmap.