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We harmonise internal and external data to form a base for causal, regression and cluster analyses.
We quantify the contribution of marketing and sales activities to business outcomes and use the insights to develop new business models.
We understand the willingness to pay as an expression of the perceived benefit of the product and make it the yardstick for our pricing concepts.
We think outside to inside and not vice versa. A toolbox ranging from expert estimates to the SAP Analytics Cloud is available.
We identify the drivers of success in promotion in multivariate regression models that map price, promotion measures, competition, seasonality, etc.
We usually explain more than 80% of the sales results and determine the optimum for the influencing factors. This approach goes beyond market research.
We quantify business concepts with hard data and common assessments, understand the sensitivities of elements in simulations and identify opportunities and risks. Often the journey is as important as the outcome.
We can implement methods in an SAP infrastructure like hardly any other management consultancy and thus transfer project tools into daily life. For more than ten years, we have been doing this with mixed teams and the Reply Group.
We support the institutionalisation of smart analytics methods in sales, marketing and controlling to create a data-driven culture and an analytical mindset that enables better decision-making and ultimately better implementation of strategic priorities in the company.