We create full transparency in trade terms from a business perspective and identify opportunities and risks.
We assign business drivers to the trade terms, assess counterparts and dispensable terms for both partners.
We reduce gross list prices by waiving conditions that are not sustainable or do not provide any services in return.
We manage the transformation by simulating effects and benchmark with best practices.
We provide our own tools.
We link the investment in trade terms to the sales strategy.
We prioritise investments in core and non-core conditions.
We operationalise smart conditions with measurement concepts and systematic tools
We transform trade calculations to pay-for-performance concepts to explain net-net differences.
We reduce risks through net neutral shifts of trade spends in the entire product range.
We use price increases for strategic risk management.
We develop win-win value creation concepts to convince trade partners of the restructuring of the entire price and trade terms system.
We prepare the sales team with smart, fact-based and tactical arguments throughout the negotiation process.