is a management consulting firm with global reach mainly served from European offices.
We develop go-to-market strategies to bridge between a company’s strategy and the exceptional shopper experiences.
We activate shoppers effectively along their touchpoints to buy products and harvest gains from ongoing, rigorous ROI reviews.
We extract perceived value of products from markets. Quantified price models and smart price concepts are key components.
We help to win at the POS by optimal shelf presentations and an effective use of salesforce resources.
We revitalize business and efficiency drivers by using net-net neutral price cuts, trade term reengineering and added value concepts.
We make sales teams successful by redesigning processes, organizational structures, tools and by building capabilities.
What actually is RGM? Before we describe the success factors of Revenue Growth Management (RGM) we have to clear up a few misunderstandings: RGM is
Over the years, non-performing conditions grow and widen the gap between gross and net-net prices. Less and less of the price increases end up in
What actually is RGM? Before we describe the success factors of Revenue Growth Management (RGM) we have to clear up a few misunderstandings: RGM is not the same as NRM (Net Revenue Management). NRM aims to optimise a company’s net
Over the years, non-performing conditions grow and widen the gap between gross and net-net prices. Less and less of the price increases end up in the net-net price or one has to start with astronomical price increases. The high conditions
