Track daily sales prices and perceived product benefits

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NEWSBLOG

Revenue Growth Management done right

What actually is RGM? Before we describe the success factors of Revenue Growth Management (RGM) we have to clear up a few misunderstandings: RGM is

Folding – Price Excellence

Over the years, non-performing conditions grow and widen the gap between gross and net-net prices. Less and less of the price increases end up in