What actually is RGM? Before we describe the success factors of Revenue Growth Management (RGM) we have to clear up a few misunderstandings: RGM is not the same as NRM (Net Revenue Management). NRM aims to optimise a company’s net
Over the years, non-performing conditions grow and widen the gap between gross and net-net prices. Less and less of the price increases end up in the net-net price or one has to start with astronomical price increases. The high conditions
What actually is RGM? Before we describe the success factors of Revenue Growth Management (RGM) we have to clear up a few misunderstandings: RGM is
Over the years, non-performing conditions grow and widen the gap between gross and net-net prices. Less and less of the price increases end up in
