GLOBAL SOLUTIONS EUROPE

Sebastian-Kneipp-Str. 41
60439 Frankfurt am Main

phone: +49 (69) 505 064 – 120
for calls outside business hours in
Germany only: 0700 772 284 23
fax: +49 (69) 505 064 – 121

Privacy Policy

1. An overview of data protection

General

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?

The data collected on this website are processed by the website operator. The operator’s contact details can be found in the website’s required legal notice.

How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Global Solutions Europe Ltd & Co.KG
Peter Mißner
Sebastian-Kneipp-Str. 41
60439 Frankfurt am Main

Telephone: +49 (69) 505 064 – 120
Email: assistant-team@global-solutions-europe.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

 

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

3. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Global Solutions Europe Ltd & Co.KG
Peter Mißner
Sebastian-Kneipp-Str. 41
60439 Frankfurt am Main

Telephone: +49 (69) 505 064 – 120

4. Data collection on our website

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called „session cookies.“ They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in „server log files“. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

5. Analytics and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called „cookies“. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.


Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

 

6. Plugins and tools

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faqand in Google’s privacy policy at https://www.google.com/policies/privacy/.

 

Google Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.

 

René Wörns

KOORDINATION

Deutschland

OFFICE

Frankfurt

PROFIL

Mehr als 20 Jahre in leitenden Positionen in Verkauf und Marketing eines großen Spielzeugunternehmens, sowohl in lokalen als auch in regionalen Funktionen. Harmonisierung der lokalen Preisgestaltung und Umsetzung im EU-Rahmen

Dr. Harald Münzberg

COORDINATION

Germany

OFFICE

Frankfurt

PROFILE

Helping clients in Consumer Good and Retail areas. More than 25 years consulting experience in pricing, marketing and sales, business process reengineering and digital/business transformation

Andreas Mehler

COORDINATION

Germany

OFFICE

Düsseldorf

PROFILE

20 years of FMCG and especially Food experience. His work focusses on sales processes and trade term management. He worked with Unilever and Nadler in senior management functions

Peter Tarrida

COORDINATION

Barcelona, Mexico

PROFILE

Senior partner with more than 30 years of experience in FMCG. He held senior management positions both nationally and internationally with Pepsico, Black & Decker and Vileda both Spain and Mexico.

Benno Daegling

COORDINATION

Germany

OFFICE

Hamburg

PROFILE

Over 20 yrs. of global consulting experience. His focus is on pricing from trade term optimization to price elasticity topics. He was partner in the FMCG practices of Oliver Wyman and St. Gallen Consulting Group.

Eric Moraine

COORDINATION

France, Benelux

OFFICE

Brussels, Paris

PROFILE

After 35 yrs. in inter-national management at Henkel and Freudenberg he joint GSE as senior partner. He has specific expertise in international sales and general management in France and Benelux.

Thomas Kleinschnittger

COORDINATION

Germany

OFFICE

Hamburg

PROFILE

Over 25 years experience in sales and marketing. He has held senior management positions at Unilever, Safilo, Ralston Purina and Nestlé. He has broad project experience with key account and condition optimization.

Manfred Sigmund

COORDINATION

Germany

OFFICE

Hannover

PROFILE

18 years of experience in market research as an employee at Kraft General Foods and Dr. Oetker and as managing director of a market research company. He is one of our experts for advanced analytics.

René Wörns

COORDINATION

Germany

OFFICE

Frankfurt

PROFILE

20+ years in senior roles in sales & marketing of major toy company, both local roles and regional ones. Harmonisation of local pricing and execution within regional/ EU framework

Rolf Klein

COORDINATION

Germany

OFFICE

Hamburg

PROFILE

Rolf Klein has over 25 yrs. of experience in the branded goods industry from KAM to Managing Director for Marketing, SCM and procurement.
Expertise in different markets internationally

SALES EXCELLENCE

VALUE INSIGHTS

We examine the entire value chain and identify all value creation drivers.

We explore ways you can go beyond price to offer more value.

COMMERCIAL STRATEGY

We develop brand-specific and/ or channel-specific  commercial strategies for sustainable growth and increased levels of profitability.

GO-TO-MARKET MODELS​

For each purchase occasion, we ensure that you have the right brand, the right packsizes at the right price level in the right sales channels

CUSTOMER PLANNING

For your key customers, we design and implement strategic business plans and a transformational roadmap.

We develop an investment mindset, connect investments with business values and track the payback.

SELL VALUES

We create convincing selling stories focusing on customer-relevant benefits.
We help to emerge from difficult customer negotiations as winners.
We design processes that deliver value.

Perfect POS

KEY SUCCESS DRIVERS

We create transparency about the potential success factors and the use of resources at the POS.
We understand where the “ability to win” is given.
We analyse and assess sensitivities for change.

PERFECT POS PRESENTATION

We align a vision of the perfect POS and win-win concept for mutual benefits. We define KPIs for implementation and we set up a measurement system. We develop a roadmap for transformation.

OPT. RESOURCE ALLOCATION

We cluster current stores according to their success characteristics with advanced analytics.
We define targeted tasks and times at the POS by segments.
We manage resources and trade terms to bundle forces.

SELF-LEARNING PROCESSES

We steer resources dynamically to the stores with the highest potential. We introduce KPI and benefit-driven thinking. We develop steering processes with automatic course corrections.

EXCELLENCE IN EXECUTION

We involve sales representatives in analysis and concept phases.
We motivate teams for change – also with a new incentive system.
We develop a technical concept for the sales force tool further development.

Effective Shopper Activation

SHOPPER INSIGHTS

We understand shopper behaviour and help you to determine the crucial interaction points along the shopper journey. We calculate the ROI of measures (offline / online) based on facts and figures.

IN-STORE SALES EXECUTION

We effectively manage in-store execution in promotions with a KPI system. We combine KAM and SF capabilities to get the best out of it. We create innovative breakthrough concepts.

BEST PROMOTION PRICES

We calculate the optimal promotion price with simulation techniques. We find the optimal promotion frequency that matches price positioning. We motivate trade partners with financial and conceptual incentives for selling at the optimal price.

SUCCESS DRIVERS IN PROMOTIONS

We derive the optimal time, type of offer and measures. We motivate for optimal visibility at all hotspots in the store. We monitor the implementation to find the value destroyers.

TOUCHPOINT ACTIVATION

We find the path-to-purchase of multi-optional shopper behaviour. We decipher the information, decision and buying behaviour of your shoppers in detail We develop omni-channel strategies.

EXECUTIONAL EXCELLENCE

NEW WAYS OF WORKING

We prepare sales teams for continuous and agile work on value creation from concept to contribution.
We harmonise working methods and follow best practices.
We provide tools including training for sustainable value creation.

EFFECTIVE SALS ORGANISATION

We align KAM and CM resources in the organization towards value creation.
We coach and challenge an in- or outsourcing process of the sales force.
We link teams across departments with interdepart-mental processes.

SALES COACHING

We help in crashes as a challenger with expertise. We accompany new product launches, price increases etc. as a coach. We audit retailer agreements and recommend potential for improvement.

CAPABILITY BUILDING

We train the KAMs for value-adding customer presentations and tactical concepts in negotiations.
We develop technical concepts for sales tools.
We develop incentive systems for sales teams.

EFFECTIVE SALES TOOLS

We provide professional support in the selection, customising and introduction of sales tools.
We redesign sales processes in tool implementations.
We achieve continuity in a transfer of ad hoc tools into new tool solutions.

TRADE TERM EXCELLENCE

TRADE TERM INSIGHT

We create full transparency in trade terms from a business perspective and identify opportunities and risks.
We assign business drivers to the trade terms, assess counterparts and dispensable terms for both partners.

FOLDING

We reduce gross list prices by waiving conditions that are not sustainable or do not provide any services in return. We manage the transformation by simulating effects and benchmarking with best practices. We provide our own tools.

TRADE TERM GUIDELINES

We link the invest-ment in trade terms to the sales strategy.
We prioritise investments in core and non-core conditions.
We operationalise smart conditions with measurement concepts and systematic tools.

PRICE RISK MANAGEMENT

We transform trade calculations to pay-for-performance concepts to explain net-net differences.
We reduce risks through net neutral shifts of trade spends in the entire product range.
We use price increases for strategic risk management.

SELL-IN TRADE TERM CHANGES

We develop win-win value creation concepts to convince trade partners of the restructuring of the entire price and trade terms system.
We prepare the sales team with smart, fact-based and tactical arguments throughout the negotiation process.

BEST IN CLASS PRICING

PRICE WILLINGNESS

Buyers buy in different need states and channels.
We identify their respective price willingness, their motives and the total value of the holistic product offering to the buyers.
We use advanced analytics and specific market research.

PRICE COMPETENCE

We assess the competencies of brands in a price change process.
We look at key dimensions such as perceived benefits, relative sales price, relative competitive strength and market attractiveness.

PRICE INCREASES

We assist in developing values and in using and enforcing them with price increases.

We use price increases smartly to develop pay-for-performance shares in trade spends, lower net growth of trade spends and smart control of market prices.

RECOMMENDED SELLING PRICES

We derive credible optimal shelf prices and promotion prices from data and facts.
We support you in being perceived as a credible and preferred partner in value creation issues.

INTERNATIONAL PRICE CORRIDOR

We reduce price risk within global key accounts through smart concepts.
We make you fit for profitable growth with global retailers.
We design and accompany the transformation along with a key account specific roadmap.

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Ted Amato

COORDINATION

Milano, London, New York

PROFILE

He held positions as New Business Director at Kraft Foods and Marketing and Sales Director at Mars before he started his consulting business in Italy to assist Beiersdorf, Cameo, Nestlé and others.

Richard Saunders

COORDINATION

London, Americas

PROFILE

He started as a retail buyer and marketer at Boots. He then switched sides to work for Reckitt Benckiser and Heineken where he held various senior leadership roles. Since 2013 he leads Sales Practice in UK

Dr. Harald Münzberg

KOORDINATION

Deutschland

OFFICE

Frankfurt

PROFIL

Unterstützt Kunden in den Bereichen Konsumgüter und Einzelhandel. Mehr als 25 Jahre Beratungserfahrung in den Bereichen Preisgestaltung, Marketing und Vertrieb, Geschäftsprozess-Re-Engineering und Digital/Business-Transformation.

Ted Amato

KOORDINATION

Milano, London, New York

PROFIL

Er hatte Positionen als New Business Director bei Kraft Foods und als Marketing- und Verkaufsdirektor bei Mars inne, bevor er sein Beratungsgeschäft in Italien gründete, um Beiersdorf, Cameo, Nestlé und andere zu unterstützen.

Manfred Sigmund

KOORDINATION

Deutschland

OFFICE

Hannover

PROFIL

18 Jahre Erfahrung in der Marktforschung als Mitarbeiter bei Kraft General Foods und Dr. Oetker sowie als Marktforschung-Geschäftsführer. Er ist einer unserer Experten für Advanced Analytics.

Thomas Kleinschnittger

KOORDINATION

Deutschland

OFFICE

Hamburg

PROFIL

Über 25 Jahre Erfahrung in Vertrieb und Marketing. Er war in leitenden Managementpositionen bei Unilever, Safilo, Ralston Purina und Nestlé tätig. Er verfügt über eine breite Projekterfahrung mit KAM-, Preis- und Konditionsoptimierungen.

Eric Moraine

KOORDINATION

Frankreich, Benelux

OFFICE

Brüssel, Paris

PROFIL

Nach 35 Jahren im internationalen Management bei Henkel und Freudenberg kam er als Partner zu GSE. Er verfügt über besondere Expertise im internationalen Vertriebsmanagement in Frankreich und Benelux.

Benno Daegling

KOORDINATION

Deutschland

OFFICE

Hamburg

PROFIL

Über 20 Jahre globale Beratungserfahrung. Sein Fokus liegt auf der Preis- und Konditionsgestaltung. Er war Partner in FMCG Teams von Oliver Wyman und der St. Gallen Consulting Group.

Peter Tarrida

KOORDINATION

Barcelona, Mexico

PROFIL

Mehr als 30 Jahren Erfahrung im FMCG-Bereich. Er hatte leitende Managementpositionen national sowie international bei Pepsico, Black & Decker und Vileda in Spanien und Mexiko inne.

Andreas Mehler

KOORDINATION

Deutschland

OFFICE

Düsseldorf

PROFIL

20 Jahre Erfahrung mit FMCG und insbesondere mit Lebensmitteln. Sein Schwerpunkt liegt auf Verkaufsprozessen und dem Konditionsmanagement. Er arbeitete als Manager mit Unilever und Nadler.

Rolf Klein

KOORDINATION

DETUSCHLAND

OFFICE

Hamburg

PROFIL

Rolf Klein verfügt über mehr als 25 Jahre Erfahrung in der Markenartikelindustrie von KAM bis zum Geschäftsführer für Marketing, SCM und Beschaffung. Er hat Erfahrung in verschiedenen internationalen Märkten

Excellenz im Vertrieb

Werte erkennen

Wir untersuchen die gesamte Wertschöpfungskette, identifizieren alle Wertschöpfungstreiber und Chancen, wie Sie über den Preis hinaus mehr Werte schaffen.

Kommerzielle Strategie

Wir entwickeln marken- und/oder kanalspezifische Handelsstrategien für nachhaltiges Wachstum und erhöhte Rentabilität.

Go-To-Market Modelle

Wir realisieren für jeden Kaufanlass die richtige Marke, die richtigen Packungsgröße zum richtigen Preis in den richtigen Vertriebskanälen.

Kunden Planung

Für Ihre Schlüsselkunden entwerfen und implementieren wir strategische Geschäftspläne und einen Transformations-Fahrplan.

Wir entwickeln ein Investitionsdenken, verbinden Investitionen mit Geschäftswerten und verfolgen die Amortisation.

Werte verkaufen

Wir schaffen überzeugende Verkaufsgeschichten, die sich auf kundenrelevante Vorteile fokussieren.

Wir helfen, aus schwierigen Kundenverhandlungen als Gewinner hervorzugehen.

Wir entwerfen Prozesse, die einen Mehrwert liefern

Richard Saunders

KOORDINATION

London, Americas

PROFIL

Er begann als Einkäufer und Vermarkter im Einzelhandel. Danach wechselte er zu Reckitt Benckiser und Heineken, wo er verschiedene Führungspositionen innehatte. Seit 2013 leitet er die Sales Practice bei Oxfordsm.

Peter Mißner

COORDINATION

Deutcshland

OFFICE

Frankfurt

PROFIL

Geschäftsführender Partner bei Global Solutions Europe. Er verfügt über mehr als 25 Jahre Erfahrung mit wertorientierten Preisstrategien und Value Selling. Er hat große internationale Projekte geleitet.

KONTAKT

Zentrale: +49 (69) 505 064 – 120 
Mobil: +49 171 8753582 
Mail: p.missner@global-solutions-europe.com  
Persönliches Fax: +49 32 21 12 26 85 64 0

Exzellenz in der Umsetzung

Neue Arbeitsweisen

Wir bereiten die Vertriebsteams auf eine kontinuierliche und agile Arbeit an der Wertschöpfung vor.

Wir harmonisieren die Arbeitsmethoden und folgen den besten Praktiken.

Wir bieten Werkzeuge einschließlich Schulungen für nachhaltige Wertschöpfung.

Effektive Organisation

Wir richten die KAM- und CM-Ressourcen in der Organisation auf die Wertschöpfung aus.

Wir coachen bei einem In- oder Outsourcing von Außendienst Teams.

Wir verbinden Abteilungen mit abteilungsübergreifenden Prozessen.

Vertriebs-Coaching

Wir helfen bei schwierigen Verhandlungssituationen als Herausforderer mit Fachwissen.

Wir begleiten Produktneueinführungen, Preiserhöhungen etc. als Coach.

Wir auditieren Händlerverträge und empfehlen Verbesserungspotenziale.

Fähigkeiten schaffen

Wir schulen die KAMs für wertschöpfende Kundenpräsentationen und taktische Konzepte in Verhandlungen.

Wir entwickeln technische Konzepte für Verkaufswerkzeuge.

Wir entwickeln Anreizsysteme für Verkaufsteams.

Effektive Werkzeuge

Wir bieten professionelle Unterstützung bei der Auswahl, Anpassung und Einführung von Verkaufswerkzeugen.

Wir gestalten Prozesse bei der Tooleinführung neu.

Wir schaffen Kontinuität bei der Übertragung von Ad-hoc-Werkzeugen in neue Werkzeuglösungen.

Perfekter POS

Wichtigsten Erfolgsfaktoren

Wir schaffen Transparenz über die potenziellen Erfolgsfaktoren und den Einsatz der Ressourcen am POS.

Wir verstehen, wo die “Fähigkeit zu gewinnen” gegeben ist.

Wir analysieren und bewerten die Sensibilitäten für Veränderungen.

Perfekter POS Präsentation

Wir verbinden eine Vision des perfekten POS und ein Win-Win-Konzept zum gegenseitigen Nutzen.

Wir definieren KPIs für die Umsetzung und bauen ein Messsystem auf.

Wir entwickeln eine Roadmap für die Transformation.

Optimale Ressourcen

Wir gruppieren die aktuellen Geschäfte nach ihren Erfolgsmerkmalen mit fortschrittlicher Analytik.

Wir definieren gezielte Aufgaben und Zeiten am POS nach Segmenten.

Wir managen Ressourcen und Konditionen, um Kräfte zu bündeln.

Selbstlernende Prozesse

Wir steuern die Ressourcen dynamisch zu den Geschäften mit dem höchsten Potenzial.

Wir führen KPI und nutzenorientiertes Denken ein.

Wir entwickeln Steuerungsprozesse mit automatischen Kurskorrekturen.

Exzellenz in der Umsetzung

Wir beziehen Vertriebsmitarbeiter in die Analyse- und Konzeptphase ein.

Wir motivieren Teams für Veränderungen – auch mit einem neuen Anreizsystem.

Wir entwickeln ein technisches Konzept für die Weiterentwicklung von Außendienst-Tools.

Effektive Käufer Aktivierung

Käufer Einblicke

Wir verstehen das Käuferverhalten und helfen Ihnen, die entscheidenden Interaktionspunkte auf dem Weg des Käufers zu bestimmen.

Wir berechnen den ROI von Maßnahmen (offline / online) auf Basis von Zahlen und Fakten.

Umsetzung im Geschäft

Mit einem KPI-
System managen wir effektiv die Durchführung von Promotionaktionen in Geschäften.

Wir kombinieren
KAM- und SF-Fähigkeiten, um das Beste herauszuholen.

Wir schaffen innovative, umsetzungsstarke Konzepte.

Optimale Promo-Preise

Wir berechnen den optimalen Promotionpreis mit Hilfe von Simulationstechniken.

Wir finden die optimale Promotionsfrequenz, die der Preispositionierung entspricht.

Wir motivieren Handelspartner mit finanziellen Anreizen.

Erfolgstreiber in Promotions

Wir leiten den optimalen Zeitpunkt, die Art des Angebots und die Maßnahmen ab.

Wir motivieren für optimale Sichtbarkeit an allen Hotspots im Geschäft.

Wir überwachen die Umsetzung, um die Wertevernichter zu finden.

Touchpoint Aktivierung

Wir finden den Weg zum Kauf bei multioptionalem Kaufverhalten.

Wir entschlüsseln das Informations-, Entscheidungs- und Kaufverhalten Ihrer Kunden im Detail.

Wir entwickeln kombinierte Strategien für Off- und Online.

Konditionen Excellenz

Konditionen Einsichten

Wir schaffen aus geschäftlicher Sicht volle Konditionen Transparenz und identifizieren Chancen und Risiken.

Wir ordnen den Handelskonditionen Geschäftstreiber zu, bewerten die Gegenleistungen und für beide Partner verzichtbare Konditionen.

Faltung (neue Bruttopreise)

Wir reduzieren Bruttolistenpreise, indem wir auf Konditionen verzichten, die nicht nachhaltig sind oder keine Gegenleistung erbringen.

Wir steuern die Transformation durch Simulation von Effekten, Benchmarking mit Best Practices und eigenen Werkzeugen.

Konditionen Richtlinien

Wir verknüpfen Investitionen in den Handel mit der Verkaufsstrategie.

Wir geben Invesitionen in Kern-Konditionen den Vorrang.

Wir operationalisieren smarte Konditionen mit Messkonzepten und systematischen Werkzeugen.

Preis-Risiko Management

Wir transformieren Handelskalkulationenin Pay-for-Performance-Konzepte, um Netto-Netto-Differenzen zu erklären.

Wir reduzieren Risiken durch netto-neutrale Verschiebungen der Konditionen im Sortiment.

Wir nutzen Preiserhöhungen für das Risikomanagement.

Veränderung verkaufen

Wir entwickeln Win-Win-Wertschöpfungskonzepte, um den Handel von der Umstrukturierung des Preis- und Konditionssystems zu überzeugen.

Wir bereiten das Verkaufsteam mit smarten und taktischen Argumenten während des gesamten Verhandlungsprozesses vor.

Best in Class Preismanagement

Preis-Bereitschaft

Die Käufer kaufen in verschiedenen Bedarfssituationen und -kanälen.

Wir ermitteln ihre jeweilige Preisbereitschaft, ihre Motive und den Gesamtwert des ganzheitlichen Produktangebots für die Käufer.

Wir verwenden fortschrittliche Analysen und Marktforschung.

Preise-Kompetenz

Wir bewerten die Kompetenzen von Marken in einem Preisänderungsprozess.

Wir betrachten Schlüsseldimensionen wie den wahrgenommenen Nutzen, die relativen Verkaufspreise, die relative Wettbewerbsstärke, die Marktattraktivität u.a.

Preis-Erhöhungen

Wir helfen bei der Werteentwicklung und bei der Nutzung sowie Abschöpfung dieser Werte durch Preiserhöhungen.

Wir setzen Preiserhöhungen geschickt ein, um leistungsabhängige Konditionen zu entwickeln, das Konditionswachstum zu senken und die Marktpreise intelligent zu beeinflussen.

Empfohlene Verkaufspreise

Wir leiten aus Daten und Fakten glaubwürdige, optimale Regal- und Aktionspreise ab.

Wir unterstützen Sie dabei, als kompetenter und bevorzugter Partner in Fragen der Wertschöpfung wahrgenommen zu werden.

Internationaler Preis-Korridor

Wir reduzieren das Preisrisiko im globalen Handel durch intelligente Konzepte.

Wir machen Sie fit für profitables Wachstum mit I-KAMs

Wir konzipieren und begleiten die Transformation zusammen mit einer I-KAM Roadmap.

Peter Mißner

COORDINATION

Germany

OFFICE

Frankfurt

PROFILE

Managing Partner at Global Solutions Europe. He has over 25 yrs. of experience in value based pricing strate-gies and value selling. He has led large international projects

CONTACT

Head office: +49 (69) 505 064 – 120 
Mobile: +49 171 8753582 
Mail: p.missner@global-solutions-europe.com  
Personal Fax: +49 32 21 12 26 85 64 0